Follow through on that New Year resolution to build a stronger online presence...

Internet ACE: Building Your Online Self-Promotion Platform with Gregory A. Kompes — learn how build, brand, and expand your writing career using Internet Technology during this 10 week, interactive, online course. Begins May 5, 2008. $147. Register Today!

I attended an Advantage Media Group teleclass this week: Media Training 101 for Authors. The focus was attaining on air publicity with Canadian talk show host Wayne Kelly. This was one of the most educational and informative teleconference calls I've participated in in a long time. Why was this event so good? Because the interviewed guest expert was generous with his knowledge and information. Sure, both the host and guest did a bit of self promotion, that's to be expected on a free teleconference call. But, in the hour before that I got enough information to make me a better radio show guest. It wasn't all sell, it was mostly information. Public speaking is a great way to sell books and services. The best way to make the sale is to first offer lots of information and value to those listening. When your listeners trust you, they're more likely to make a purchase.

~Gregory

February 21,  2008

Gregory A. Kompes, Editor

ISSUE #166